Mobile marketing

What is mobile marketing?

In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites.

As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally. In addition, Flurry reported that the average American spends around 5 hours per day on their mobile device.

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Marketing teams are taking advantage of the amount of time the average person spends on a mobile device. Because we’re on our phones every single day, it only makes sense that marketing campaigns be specialized for mobile viewers across various digital platforms.

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.

MOBILE MARKETING